气氛组 | My Site 1

Atmospheric group of working overtime

加班氛围组

I visualized the six types of atmospheric groups according to their unique characteristics to be manifested in public spaces in urban settings. After the application of the design, people can scan the codes with mobile phones to see the six patterns "move" through AR technologies.

我将六种具有独特特征的气氛组群体进行了可视化设计，并将其在城市公共空间中展示。借助AR技术，人们可以通过手机扫描图案，看到这六种图案的“动态”展现。

1
Scanning any one of the patterns, one can see clear stickers and advertising words of the topics emerging on the wall.

扫描任意一种图案后，相关主题的贴纸和文字会在墙上显现。

2
The stickers gradually grow, expand, rotate, and flow.

这些贴纸会逐渐生长、扩展、旋转并流动，呈现动态效果。

3
Numerous topics and copywriters's words appear, expand, and fill the whole screen.

大量的文字出现、扩展，并掩盖整个屏幕。

4
The texts reemerge after the screen is covered, leaving only the keywords, reminding people that they don't have to be a part of the atmospheric group.

当屏幕被文字覆盖后，文本会再次出现，只保留关键词，提醒人们不必成为氛围组中的一员。

THE ATMOSPHERE GROUP

This is a digital era when the internet penetrates every corner of our life. We share our lives in profuse details on social media but lose the opportunity for many genuine and innocent experiences, leaving behind only a hypocritical "atmosphere" on screens.

Therefore, this project takes the "cheerleading group" as the entry point, spreads the trendy topics online onto the streets using AR technologies, and discusses such a fake "atmosphere," giving the passers-by intuitive experiences. It advocates against being the spreader of atmospheres in social settings.

"气氛组"

这是一个网络技术发达的时代，在社交平台上我们尽情分享生活，却丢失了些纯真的体验及感受，只留下了屏幕面前那些虚伪的“氛围”……

因此该项目以“氛围组”为切入点，使用增强现实技术将存在于网络的话题在街道上活起来，探讨虚伪氛围，给予行人直观体验，告诫大家其实不必做“气氛”的传播者。